Ctrl Wallet
Branding - Website - Motion system
In 2023, we partnered with the XDEFI team to support them in rebranding their Wallet. The first step was to find a new name for their brand, one that would resonate universally and clearly communicate its promise.
We organized a series of workshops, bringing together designers, developers, and managers to brainstorm and uncover valuable insights. The name Ctrl emerged as the clear choice for all of us—four letters that embody a vision, a disruption, and a mission: to give control back to users.
The floating central button gives users constant access to the wallet download. We designed the Ctrl website with conversion as the primary objective. The content and animations contribute to Ctrl's mission of making cryptocurrency accessible to everyone.
The Ctrl design system uses a rich color palette, warm grays, and scalable layouts inspired by editorial design. The motion system allows the brand to bring its messages to life and extend their impact across all digital platforms.
Our design approach strikes a balance between the trust elements of the financial world and the need for more humanity and accessibility, essential for cryptocurrency adoption. The logo draws inspiration from Swiss design, known for its precision and versatility, while the design system provides the flexibility and dynamism needed for deployment across interfaces.
Thanks to its multi-chain technology, Ctrl connects to over 2,000 blockchains. Therefore, we opted not to use the branding of individual blockchains, maintaining graphic consistency and reinforcing the idea that all ecosystems are united and navigable within the wallet.
