AMOR Capital
Design - Le Fruit Studio
Creative Dev - Emma Houlé
Client - Amor Capital
A new player in the investment fund sector, Amor Capital entrusted us with the design of its visual identity. Our mission was to dust off the overly serious image, far removed from the start-up spirit, that often sticks to funds. The idea was to bring goodwill, humanity and symbolism to a sector that sometimes lacks them.
Playful stickers, fluid animations and inspiring colors. We love brands on the move!
We worked closely with the Amor team to conceive a design-system that captures its heritage and spirit committed to human, embodied finance.
Like the four people in the founder's family, four hearts form a four-leaf clover to ensure luck is with the startups Amor invests in. 🍀🤞🥠🎱🦿
With the right micro-site, cool animations, and sharp design, it dusts it all off and feels good. 🍀🤞🥠🎱🦿
Invest in human capital
