![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/de304820-cbdb-45db-b2e0-471d6c17c860_Free_Flag_Mockup_3.jpg?auto=compress,format&rect=0,281,3000,1688&w=1920&h=1080)
Binance PBWS22
Strategy : Le Fruit Studio
Production : Le Fruit Studio
DoP : Théo Prest
Livestream : Pistou Prod
Paris, city of light. Where revolutions begin. And also where the Paris Blockchain Week Summit 2022 was held.
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/e9207c41-0f99-49c2-8ae2-84a5992c707d_le+fruit+binance+PBWS+22+agency.jpg?auto=compress,format&rect=0,0,1920,1080&w=1920&h=1080)
To immortalize this global event, we developed the visual identity of Binance PBWS through a series of digital and print contents.
Inspired by the world of WEB3, the brand tone reflects the accessible and inclusive DNA of crypto culture, and amplifies Binance's presence through a visual territory in motion.
Animated stickers form the central component of this identity, and the choice of the French stamp - a national treasure - seemed an obvious choice to anchor Binance in French history.
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/09e3cfbf-376c-4be2-a955-6740d9bb8e27_Fond-blanc_Landscape+%2B+Margin+3-3.jpg?auto=compress,format&rect=0,0,3401,1984&w=1080&h=630)
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/09e3cfbf-376c-4be2-a955-6740d9bb8e27_Fond-blanc_Landscape+%2B+Margin+3-3.jpg?auto=compress,format&rect=0,0,3401,1984&w=1080&h=630)
Inspired by blockchain culture and coupled with Binance's famous graphic system, these stickers embody the platform's message and convey the energy of WEB3, an ever-expanding digital universe.
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/c7ef68c7-3213-4950-8d22-1fca23819919_03-Premade-Scene.jpg?auto=compress,format&rect=0,0,6000,4000&w=1080&h=720)
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/e69b4115-6638-4112-8cce-317c736c8b52_Binance_PBWS_Stories-02.jpg?auto=compress,format&rect=0,47,4501,2532&w=1920&h=1080)
PBWS Content
- Reach7M
Users atteints
- Engagement700K
Interactions
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/4a7004fc-3a75-4d9d-b8e8-ed728c9acc06_Poster+wall.jpg?auto=compress,format&rect=0,0,2000,1333&w=1080&h=720)
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/09e3cfbf-376c-4be2-a955-6740d9bb8e27_Fond-blanc_Landscape+%2B+Margin+3-3.jpg?auto=compress,format&rect=0,0,3401,1984&w=1080&h=630)
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/b569ecba-97a4-4413-9384-e616d5bb311a_PBWS+Bannie%CC%80re.jpg?auto=compress,format&rect=0,0,2000,1333&w=1080&h=720)
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/09e3cfbf-376c-4be2-a955-6740d9bb8e27_Fond-blanc_Landscape+%2B+Margin+3-3.jpg?auto=compress,format&rect=0,0,3401,1984&w=1080&h=630)
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/a43fea18-db57-4c42-9fbd-7d5019f72a66_JD-90.jpg?auto=compress,format&rect=0,104,2000,1125&w=1920&h=1080)
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/09e3cfbf-376c-4be2-a955-6740d9bb8e27_Fond-blanc_Landscape+%2B+Margin+3-3.jpg?auto=compress,format&rect=0,0,3401,1984&w=1080&h=630)
“Starting in France as a launchpad for Europe, we aim at using this space as our creative and innovative base”
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/09e3cfbf-376c-4be2-a955-6740d9bb8e27_Fond-blanc_Landscape+%2B+Margin+3-3.jpg?auto=compress,format&rect=0,0,3401,1984&w=1080&h=630)
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/09e3cfbf-376c-4be2-a955-6740d9bb8e27_Fond-blanc_Landscape+%2B+Margin+3-3.jpg?auto=compress,format&rect=0,0,3401,1984&w=1080&h=630)
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/f470f5de-e733-4b89-b991-3c9234f46cbd_07-Premade-Scene.jpg?auto=compress,format&rect=0,0,6000,4000&w=1080&h=720)
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/51d5a6b9-a40c-47db-85fe-fbbe2ca452c2_JD-205.jpg?auto=compress,format&rect=0,0,2000,1335&w=1080&h=721)
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/3713aa10-502a-4f7e-9296-b1b38f963fb5_Binance+PBWS+Stickers.png?auto=compress,format&rect=0,0,2869,1610&w=1080&h=606)