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    Le Fruit Studio

    Artcurial Winter 2022

    2022 Campaigncreative directionContent
    • Creative Direction : Le Fruit Studio

    • Concept : Gaspard Silvestre

    • Illustration : Paul Sirand

    Artcurial's Winter campaign announces one of the biggest auction event of the year : the Monaco Auction Week.

    The identity is structured around the concept of weightlessness. Weightlessness is elegant and airy. Luxury and dreams are highlighted by emptiness and plenitude.

    Le Fruit Studio
    Le Fruit Studio
    Le Fruit Studio
    An evolutive identity

    The graphic treatment of the lots and the weightlessness layout ensure a graphic consistency as well as a rich and lasting brand identity. Also, the aerial composition brings a new point of view and a new territory of expression without breaking the codes.

    On the other hand this principle allows a great flexibility, representing an almost infinite galaxy of objects.

    Le Fruit Studio
    Le Fruit Studio

    Luxury and dream — emptiness and plenitude.

    Some results

    From the Winter Sale
    • Sale
      7,8 M€

      A week marked by EPIC bidding battles.

    • Pieces

      Distributed into 6 sessions: Jewelry, Watches, Fashion and Accessories.

    • Acquisition
      + 80%

      Buyers at the rendezvous on the French Riviera.