![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/a33da208-02d0-4e77-8514-d4256e2d2888_paul+sirand+le+fruit+studio+artcurial+orange.jpg?auto=compress,format&rect=0,0,3000,1688&w=1920&h=1080)
Artcurial Winter 2022
Creative Direction : Le Fruit Studio
Concept : Gaspard Silvestre
Illustration : Paul Sirand
Artcurial's Winter campaign announces one of the biggest auction event of the year : the Monaco Auction Week.
The identity is structured around the concept of weightlessness. Weightlessness is elegant and airy. Luxury and dreams are highlighted by emptiness and plenitude.
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/52c675c9-ddcb-46f8-a596-e5ac7015f94c_artcurial+campaign+le+fruit+agence+paul+sirand+illustration.jpg?auto=compress,format&rect=19,0,5287,2974&w=1920&h=1080)
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/40683c75-c168-464a-ac4c-701840574ca4_Artcurial+paul+sirand+le+fruit+studio+publicite+illustration.jpg?auto=compress,format&rect=0,68,3000,1865&w=920&h=572)
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/7494d8b0-f92f-437c-9fcf-dc415cf1e24f_le+fruit+communication+agency+artcurial.jpg?auto=compress,format&rect=0,0,1667,2396&w=400&h=575)
The graphic treatment of the lots and the weightlessness layout ensure a graphic consistency as well as a rich and lasting brand identity. Also, the aerial composition brings a new point of view and a new territory of expression without breaking the codes.
On the other hand this principle allows a great flexibility, representing an almost infinite galaxy of objects.
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/3d9f4e56-8eb8-4ecf-bf5c-23776de20c38_le+fruit+studio+creation+agency+paris.jpg?auto=compress,format&rect=91,0,1737,1080&w=920&h=572)
![Le Fruit Studio](https://images.prismic.io/le-fruit-studio/4640925a-77a4-4166-9e6b-3209e0583b31_le+fruit+branding+agency+illustration+artcurial.jpg?auto=compress,format&rect=0,0,1667,2396&w=400&h=575)
Luxury and dream — emptiness and plenitude.
Some results
- Sale7,8 M€
A week marked by EPIC bidding battles.
- Pieces639
Distributed into 6 sessions: Jewelry, Watches, Fashion and Accessories.
- Acquisition+ 80%
Buyers at the rendezvous on the French Riviera.