Artcurial

Winter

2022

2022 Campaigncreative directionContent

Creative Direction : Le Fruit Studio
Concept : Gaspard Silvestre
Illustration : Paul Sirand

Artcurial's Winter campaign announces one of the biggest auction event of the year : the Monaco Auction Week.

The identity is structured around the concept of weightlessness. Weightlessness is elegant and airy. Luxury and dreams are highlighted by emptiness and plenitude.

ABOUT THE CAMPAIGN

An evolutive identity

The graphic treatment of the lots and the weightlessness layout ensure a graphic consistency as well as a rich and lasting brand identity. Also, the aerial composition brings a new point of view and a new territory of expression without breaking the codes.

On the other hand this principle allows a great flexibility, representing an almost infinite galaxy of objects.

Luxury

and

dream

—

emptiness

and

plenitude.

Some

results

From the Winter Sale

Sale

7
,
8

M
€

A week marked by EPIC bidding battles.
Pieces

6
3
9

Distributed into 6 sessions: Jewelry, Watches, Fashion and Accessories.
Acquisition

+

8
0
%

Buyers at the rendezvous on the French Riviera.

what

you

see

Let's

have

a

good

chat

!

what

you

see

Let's

have

a

good

chat

!

Next one?

Artcurial Winter 2022

Luxury and dream — emptiness and plenitude.

Some results

RYU

Artcurial

Winter

2022

Luxury

and

dream

—

emptiness

and

plenitude.

Some

results