Adriatico
Branding : Le Fruit Studio
Art Direction : Le Fruit Studio
Photographers : Théo Prest
Adriatico reinvents Amaretto!
This product shake up all the classic codes of the famous Italian spirit, offering a unique recipe composed only of natural ingredients : almonds, salt, etc.
No more question of a small sip offered at the end of a Capricciosa in a dodgy pizzeria. It is a brand new product that is shaking up the aging Amaretto market. We have imagined a brand identity that is anchored in a local craftsmanship tradition while connecting to the challenges, desires and needs of contemporary consumers.
The Amaretto that drives you nuts!
The application of the branding had to match the iconic design of the bottle and bring out the impression of speed and the Art Deco spirit of the container. The entire packaging had to be easily located in a bar or on a shelf, and easily graspable by the wet hands of busy bartenders.
Modernity merges with the heritage of Italian design, creating this friendly fortress just waiting to open up in the name of Aperitivo!
A single ambition: to see people drink and toast!
Create a modern and culturally timeless brand.
