Art Direction & design : Le Fruit Studio
Motion Design : Pistou Production / Le Fruit Studio
Blockchain is the future, but the technology remains complicated to get to grips with. Starton entrusted us with the creation of its branding for its Hackathons and the production of animations to promote its WEB3 framework.
Developing on the Blockchain can become a real nightmare for developers. Scalability problems, security bugs, lack of information and support...Blocker Points common to any new technology that develops, a bit like Web2 in its early days!
To enable all developers to move from Web2 to Web3 with ease, Starton offers an API on which complex interactions with the Blockchain are managed directly by the tool. Developers can concentrate on their projects, Starton takes care of Blockchain issues! Le Fruit has developed a graphic system around existing branding, drawing on hacker codes and borrowing from pop culture to build a singular and striking visual territory. Unleash Web3 Sir!
To promote its Hackathon and clarify its product, Starton commissioned us to produce a series of short animations and a film for its Instream Youtube campaign. The challenge was to hook users in the first 5 seconds and generate awareness thanks to a high stop value. We chose to use an insight common to all Web3 developers: "Developing on blockchain is complicated - even a real nightmare". The result is a brand territory based on a shared culture, a touch of humor, and a real desire to build the new Internet!
A community token was created on the Avalanche blockchain to engage the Straton community. This NFT named Génésis could be "mined" during hackathons thanks to an on-site QR code like a POAP, but could also be earned on Twitter. Thanks to a BOT automating the transaction engine, over 19,000 Genesis NFTs were airdropped to the Starton community.
Mint lors des hackathons
WEB3 Quests sur Crew3