Mini Cooper

2022 CampaignContent
  • Concept : Territory Group

  • Art Direction : Le Fruit Studio

  • Illustrator : Paul Sirand

  • Agents : Agency Rush

"Driving home for Christmas"

We all know Chris Rea's Christmas hit very well, but we don't always know where it comes from or how it was composed - or its very close link with MINI!

Le Fruit Studio
Le Fruit Studio
A Xmas tale

Chris Rea wrote this song in his very own Mini while stuck in a massive traffic jam on Christmas Eve in 1978.

His wife - who had picked him up from Abbey Road Studios - and him arrived late at night at their Middlesbrough home.

This is a visual Christmas tale revealing their - TRUE - story !

Le Fruit Studio


Le Fruit Studio
Worldwide campaign

These illustrations were used to activate MINI's global and co-operative Christmas campaign, encouraging community to share their own Christmas stories behind the wheel of their MINIs to finally deliver a clip to this Christmas hit.

Le Fruit Studio
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