Allianz - SSI
Production - Membo
Conception & copy - Le Fruit
Director - Tom Sanslaville
How do you make Allianz France employees aware of good IT practices, without getting on their nerves?
As part of an internal campaign to raise awareness of Information Systems Security, Allianz France asked us to write a series of videos for its employees via the company's Intranet.
But how do you get a prevention message directly into the workplace, to an audience that isn't always attentive?
By transforming the message into a story told with images and humor. We use the levers of popular culture mixed with contemporary, relaxed writing to encourage memorization and the desire to talk about it at the coffee machine.
Since this campaign, Allianz France has never had another hack. Not that we know of, anyway.
Informative, non-commercial campaign.
- Employees affected7500
Over the whole campaign
All employees in France
At the coffee machine