Best Maker Tour
Viandox's Brand content
Viandox is a pro-active school project.
The issue was to spotlight an outdated brand, and make it print minds durably.
We wanted to dust the image, to bring it closer to the youth. So we settled an interactive tour, with integrated medias, via a strong platform and a long term communication strategy.
A tour in Europe, a social game to allow users to participate by submitting cooking ideas, and an online library dispatching creative recipes with Viandox : increasing the traffic on the brand’s platform and its reputation.