La Coopérative Indigo
Social network app
La Coopérative Indigo is a global project, concept and led by Stephane De Freitas.
The app is based on the idea of the exchange of goods or services, quantified in « Digo » the virtual money of the app, or even in « good vibes » : rewarding the pro-bono action. The desire is to create links and interaction between people, and as Stephane De Freitas said « bring the opposites closer ». The result – as a living metaphor – is indigo : inseparable mix of red and blue.
The navigation had to be simple and intuitiveto make everyone, every ages to use it and understand it naturally.