Mentions Légales
Le Fruit Studio website is owned by Le Fruit SARL
40, rue Jean Pierre Timbaud, 75011, Paris, France.

Images, photos, textures and contents are detained in rights by Le Fruit SARL and are excluded for any personal or professional use.


You are the chef

Citychef Paris

It was crucial to keep the brand’s elegant aspect, in accordance with its values, while making it accessible to a wide audience and making it stand out from its competitors.

An extensible pictogram system is set up, applied on each cooking ingredient and declined in all media.

We set a very simple but efficient online order tool and a customized back-office made to treat orders efficiently, payments and shipments.
Fresh product is the masterpiece

The brand identity lay mostly upon the icon library. More than 300 icons had been done yet, the base is growing every week.

Print and packaging

The identity takes different forms, patterns or illustration for each menu.

Digital ordering plateform

The platform is set and thinked to be totally clear and intuitive, making sure that everyone, every age, can use the platform to order or be updated on the following menus.