You are the chef
It was crucial to keep the brand’s elegant aspect, in accordance with its values, while making it accessible to a wide audience and making it stand out from its competitors.
An extensible pictogram system is set up, applied on each cooking ingredient and declined in all media.
We set a very simple but efficient online order tool and a customized back-office made to treat orders efficiently, payments and shipments.
The brand identity lay mostly upon the icon library. More than 300 icons had been done yet, the base is growing every week.
The identity takes different forms, patterns or illustration for each menu.
The platform is set and thinked to be totally clear and intuitive, making sure that everyone, every age, can use the platform to order or be updated on the following menus.